How to Establish and Setup Google Tag Manager on WordPress Business sites?

WordPress

As a business owner or marketer, you know the importance of
tracking user behavior and engagement on your website.
wordpress service provider However, implementing and
managing multiple tracking codes can be a daunting task.
GTM allows you to consolidate and manage all your tracking
codes in one place, without having to touch your website's
code. wordpress service provider In this article, we will go
through a step-by-step guide on how to establish and set up
Google Tag Manager on your WordPress business site.

Step 1: Complete a Google Tag Manager Account

If you already have a Google account, you can use that to log
in to GTM.

Once you are logged in to GTM, you will see an option to
create a new container. bespoke wordpress development A
container is essentially a container for all your tracking codes.
Give your container a name, select the platform as "Web," and
select the option to create a container.

Step 2: Add the Google Tag Manager code to your WordPress site

After creating a container, you will be given a GTM code
snippet that you need to add to your WordPress site. Custom
Wordpress Development Services There are several plugins
available, but we recommend using the "Insert Headers and
Footers" plugin.

To add the GTM code to your WordPress site using this plugin,
go to your WordPress dashboard and click on "Plugins" > "Add
New." Search for "Insert Headers and Footers" and install the
plugin. Once installed, activate the plugin.

Next, go to "Settings" > "Insert Headers and Footers." In the
"Scripts in Header" section, paste the GTM code snippet that
you copied earlier.

Step 3: Set up your first tag

After adding the GTM code to your WordPress site, you can
start setting up your first tag. A tag is a piece of code that tracks
a specific user action on your website, such as a page view or
a click.

To set up your first tag, go back to your GTM account and click
on "Tags" > "New." Give your tag a name, and select the tag
type based on what you want to track.
Next, configure the tag settings based on your requirements.
For example, if you want to track all page views, set the trigger
to "All Pages." Once you have configured the tag settings, click
on "Save."

Step 4: Create a trigger

After setting up your tag, you need to create a trigger to fire the
tag when a specific user action occurs. WordPress Web
Development Services For example, if you want to track clicks
on a specific button on your website, you need to create a
trigger for that button.

To create a trigger, click on "Triggers" > "New." Give your
trigger a name, and select the trigger type based on what you
want to track. custom wordpress website development services
For example if you want to track clicks on a specific button,
select "Click" as the trigger type.

Next, configure the trigger settings based on your
requirements. wordpress plugin development services For
example, if you want to track clicks on a specific button, select
"Just Links" as the trigger type, and set the trigger to fire when
the link URL contains the specific button's ID or class. Once
you have configured the trigger settings, click on "Save."

Step 5: Publish your container

After setting up your tag and trigger, the wordpress service
provider need to publish your container to make it live on your
website.

Conclusion

Google Tag Manager is a powerful tool that enables
businesses to track and analyze user behavior on their
websites. WordPress Website Development Services With the
right setup, it can provide valuable insights that help
businesses make informed decisions and optimize their online
presence.

Installing and setting up Google Tag Manager on a WordPress
business site may seem daunting at first, but it is actually a
relatively simple process that can be accomplished with a few
easy steps. wordpress service provider By following the steps
outlined in this guide, businesses can easily establish and set
up Google Tag Manager on their WordPress sites and begin
reaping the benefits of this powerful tool.

With accurate data and insights, businesses can make
informed decisions and take their online presence to the next
level. Custom WordPress Development If you are looking for
web design and development services and Establishing
Setup Google Tag Manager on WordPress Business sites then
contact 8therate.